MG Store: Miracle Games Shines at Global Game Publishing Conference

Experience good games, come to Miracle Games Store.

On November 18, 2024, the Global Game Development and Publishing Conference (Shanghai) successfully concluded, bringing together leading enterprises from the gaming industry to explore new opportunities in global publishing and innovation. As a key partner in the Microsoft ecosystem, Mr. Michael Wang, Vice President of Miracle Games, delivered a keynote speech to share insights into Miracle Games' achievements and future plans, offering valuable guidance for Chinese developers aiming to expand internationally.

Since its establishment in 2016, Miracle Games has specialized in global promotion and operations for apps and games on Microsoft platforms, earning recognition and support as an official Microsoft partner. Leveraging its technical and marketing strengths, Miracle Games has achieved significant market share in Europe, the Americas, and Southeast Asia, becoming the only Chinese game publisher with a dedicated brand section in Microsoft Store. To date, Miracle Games has amassed over 81.17 million global users, collaborated with 4,342 developers, supported 3,936 products, and helped generate over $100 million in cumulative revenue. The company remains committed to integrating technical support and resources to empower developers to successfully launch and grow their apps and games worldwide.

Deep Integration with Microsoft: Building a Platform for Global Expansion

Miracle Games believes Microsoft Store's global reach offers unprecedented opportunities for developers. With over 1.5 billion Windows 10 and 11 devices across 200+ countries and more than 900 million users engaging with Microsoft Store, the platform provides immense potential. To help developers seize these opportunities, Miracle Games offers free technical support to facilitate the seamless migration of apps from Android, iOS, Web, and Win32 platforms to native Microsoft Store versions.

The Miracle Games Developer Community includes numerous Microsoft MVPs (Most Valuable Professionals) and experts in mainstream game engines, providing comprehensive support for developers. The Miracle Games SDK, which integrates essential functions such as login, payments, social features, and cross-promotion, also incorporates core Microsoft technologies like Xbox Live and Azure AI. This reduces development costs while enhancing the user experience, making it one of the most widely adopted tools for Microsoft Store developers.

MG Ads: A Pioneering Ad Ecosystem for Developers

In 2020, Miracle Games introduced MG Ads, an ad aggregation platform specifically designed for Win10/Win11 devices. The platform combines foundational resources with cutting-edge data analytics and AI technologies to optimize ad targeting and enhance monetization. MG Ads ensures seamless ad integration across all Windows devices, enabling developers to achieve higher revenues and more efficient ad delivery.

By the end of 2023, MG Ads had supported over 516 applications and games, significantly boosting daily active users and overall revenue. With its innovative ad technology and adherence to strict compliance standards, MG Ads has become a vital partner for developers seeking to increase earnings on Microsoft Store. The platform supports diverse ad formats, such as banners, interstitials, and video ads, meeting varied application needs and ensuring precise ad delivery to global users.

Case Studies: Driving Success Through Technology and Market Expertise

Miracle Games has successfully enabled several renowned games to excel on Microsoft Store, becoming a global leader in publishing and operations. For example, the MMO strategy game The Qin Empire, developed by XinXinJoy, achieved notable success through Miracle Games' promotion, earning a spot as one of Microsoft Store's best-selling products and receiving prominent recommendations. Additionally, Infinity Kingdom and Game of Thrones Winter Is Coming, co-published with YOOZOO Interactive, quickly rose to the top of European and North American sales charts, underscoring the robust partnership's impact on global expansion.

MG Ads has also enhanced the performance of applications on Microsoft Store. For instance, the simulation game Cooking City saw a 20% increase in active users and a 15% rise in average revenue per user after integrating MG Ads. Similarly, the short video app SnackShort utilized MG Ads' data analysis to identify popular features, doubling its downloads and achieving remarkable results in regions such as Europe, Japan, and the Philippines.

Looking Ahead: Building a Collaborative Future in Global Markets

Miracle Games plans to deepen its strategic collaboration with Microsoft Store, focusing on innovative advertising, technology, and community services to create a robust global platform for developers. By prioritizing regions like Europe, Southeast Asia, and Latin America, Miracle Games aims to help developers capitalize on the Microsoft Store's growing global presence.

Mr. Wang emphasized that Miracle Games is dedicated to growing alongside developers, leveraging its unique partnership with Microsoft to provide end-to-end services spanning app development, marketing, and monetization. By bridging global and local markets, Miracle Games seeks to empower developers and bring innovative Chinese tech and cultural products to a global audience, enriching users worldwide with diverse and premium digital content.