Miracle Games and SnackShort: Pioneering the PC Market for Short Drama

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On October 23rd, SnackShort, a short drama app co-published by Miracle Games, will officially launch on Microsoft Store, marking a new strategic breakthrough in the company's application efforts. This move not only demonstrates Miracle Games' commitment to diversifying content ecosystems but also offers users a broader range of entertainment options. As short-form content gains popularity worldwide, we are actively exploring opportunities for short drama apps in the PC market to meet the growing demand for high-quality entertainment content. The release of SnackShort aims to provide PC users with a fresh audio-visual experience and serves as a starting point for collaborating with developers to explore the immense potential of short dramas on Microsoft Store, helping developers tap into more market opportunities.

A Flourishing Short Drama Market: SnackShort Takes the Lead

The rising popularity of short drama apps worldwide is evident. Industry data indicates that the short drama market reached a scale of RMB 20-30 billion in 2023, with users' willingness to pay steadily increasing. Monthly recharge amounts for short drama apps have grown from RMB 40 million to RMB 60 million in just a few months, reflecting strong demand for high-quality, short-form content. Short drama apps have performed exceptionally well in overseas markets like Southeast Asia and Japan, with download volumes surpassing traditional streaming platforms like Netflix, further solidifying their position in the mobile market.

In this context, SnackShort has successfully captured market opportunities. Thanks to continuous updates of high-quality original series, SnackShort saw daily new user numbers exceed 10,000 in April and May this year, and its downloads on Android and iOS platforms neared 1.5 million, standing out among mid-tier short drama apps. Additionally, SnackShort has garnered a broad audience across major markets, including the US, Japan, South Korea, the Philippines, Mexico, and Indonesia, reaching the top 20 on the US entertainment charts and ranking first on several other national entertainment charts. Leveraging this momentum, SnackShort now aims to bring the short drama trend to the PC platform through support from Microsoft Store, offering a richer viewing experience to users worldwide.

New Opportunities in the PC Market: Microsoft Store Boosts the Rise of Short Drama Apps

Compared to traditional mobile applications, the market for short drama content on PC is still largely untapped. Microsoft Store, as a major entry point for global users, boasts a vast PC user base, particularly among Windows ecosystem users who rely on it for discovering new apps. SnackShort's collaboration with Miracle Games and its launch on Microsoft Store is driven by a recognition of the significant potential of the PC market. Miracle Games' extensive experience in Microsoft ecosystem positions it well to help SnackShort explore this new market, creating more opportunities for developers.

SnackShort's entry into the market also aligns with Microsoft Store's current focus on entertainment content. As user interest in lightweight, easily consumable short video content continues to rise, PC users increasingly seek the same entertainment experience they enjoy on mobile devices. Miracle Games aims to enrich Microsoft Store's application ecosystem through the launch of SnackShort, opening up new market opportunities for short drama content among global PC users.

Diversified Monetization Strategies: MG Ads Empowers Developers

Beyond providing publishing support, Miracle Games offers diverse monetization solutions through its MG Ads platform for apps like SnackShort. MG Ads is an integrated advertising solution that maximizes revenue from traffic within short drama apps. Whether through targeted ad placement or native ads embedded in the storyline, MG Ads helps developers quickly find suitable monetization methods, enhancing user experience while optimizing revenue.

As short-form content becomes a significant part of users' daily entertainment, developers face the dual challenge of content operation and commercialization. MG Ads not only provides flexible ad revenue channels but also creates a more competitive business model for developers of apps like SnackShort. Miracle Games looks forward to combining MG Ads with SnackShort to help developers achieve greater market value in the short drama sector.

Miracle Games Partners with Developers to Build an Application Ecosystem

As a leading Microsoft Store publisher in China, Miracle Games has been committed to building a diverse application ecosystem for years. We believe that in today's rapidly growing short drama industry, the launch of SnackShort will further drive demand for short-form content in the PC market, offering developers a new platform to showcase their expertise and gain revenue. We look forward to partnering with more developers to explore the potential of Microsoft Store and the PC market, creating more apps that resonate with users.


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