MG Store How Can Domestic Games Make Profits Sold Abroadadual Increase Of Revenu

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With the number of domestic players booming and the increasingly severe approval of version number and policy,“expanding overseas market” has become the consensus of each domestic game company.  It is more and more difficult for them to be competitive, with rising cost of R&D and promotion, which also causes intensifying domestic gaming competition. Oversea market has become a “sweet pastry” for more and more Chinese publishers to achieve growth.


From the performance of Chinese Games in overseas markets in recent years, an increasing number of popular games is gradually occupying the global market, such as Genshin Impact, PUBG Mobile, and even the main revenue of many games comes from abroad.

There are obvious improvements for market shares and revenue of games developed by Chinese entities, especially under the pandemic people are forced to stay at home, achieving greater success from the global market.

From the initial exploration of overseas markets to the systematic promotion now, gaming oversea expanding has gradually entered a mature period. Similar to the domestic market, after rapid growth in recent years, the essential resources of the overseas market are also being manipulated by well-known domestic top publishers, and it will be more and more difficult for small and medium-sized game companies to break through the tight encirclement.

For example, the SLG category, which accounts for the highest proportion of the overseas income, has already dominated the rank of head products, the similar situation happened in other categories such as super-leisure, sports and sandbox as well. It is considered to be undesirable for domestic small and medium-sized game companies. Even in this situation, there are still huge opportunities in the overseas market, and Microsoft Store installed in each Win10 computer  offers a breakthrough。

For game companies who want to expand business abroad, it is very important to choose a good channel and an agent who understands the overseas market.


According to the data, by December 2020, the amount of monthly active devices running Win10 games has reached 310 million. At the end of last year, the number of global visitors to Microsoft Store was 170 million, of which the number of monthly visitors to game pages was 35.5 million. From June to September last year, the number of visitors of Microsoft Store increased by 32% year-on-year.  In December, all of the Windows 10 game pages were viewed more than 155m times a month, generating 19m downloads and a CVR of 12 percent.  According to downloads we rank the countries as follow: the United States, China, India, Brazil, the United Kingdom, France and Germany. Our users are mainly from European and America. We believe that companies can find new opportunities here.

For the promotion of Microsoft Store, Miracle Games has its own strategies and advantages. For example, we have capabilities to recommend excellent games to homepage spotlights or even exclusive game collection in Microsoft Store in nearly 100 countries around the world. And MG advertising platform is able to help games to keep high exposure.
Lacking of professional recognition of market and promotion is a big issue for game companies on advertisement, cooperating with Miracle Games, it can help companies "one-stop" to complete the promotion in Microsoft Stores around the world. Today, with the continuous strength of Microsoft Store, it is just around the corner to create global popular games.

With the launch and popularization of Win11 system in the future, Microsoft Store will be known and recognized by more users. With the world's largest desktop operating system and the basis of 1.3 billion monthly live users, Microsoft Store will have unparalleled potential.

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