MG Store The SLGs Struggles Fiercely, The SIMs Dominate World

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With the upgraded competition among Tencent, NetEase, Hero Entertainment and other big game manufacturers, the whole SLG market turns into the red ocean. All these top game enterprises are intrinsically fragile due to high costs of game production and publication.

On the other hand, simulation games, a traditional game type ignored by domestic game manufacturers have produced a series of popular products under the fantastic ideas of many small and medium-sized teams in China, which seem to have become a new routine for small and medium-sized teams to achieve rapid success in the industry. Although from the perspective of income, simulation games do not earn much, and even many small games need to rely on advertising to obtain revenue, simulation games with high leisure have really become the most potential targets in the domestic game circle in the past two years, and the popularity of some games has even exceeded some mainstream SLG.

[Simulation game: opening your second life]
We don’t know when it happened, simulation games began to quietly occupy the daily life of many players. In recent years, there are more than 20 popular leisure games on the market. From the common farm and shop management to the rather curious breeding of aliens and applying mobile phone screen protectors, simulation games can always bring people surprises and let people experience another life.


But in fact, simulation games had not been so popular and diverse themes in the domestic market before.  It remind players of the previous series of simulation masterpieces "The Sims" and "SimCity" produced by EA. Among them, "The Sims" allows players to experience a second life different from the real world, and the "SimCity" series also gives players the possibility to build an ideal city.

Under the influence of The Sims and SimCity, the playing strategies of these two games have always been regarded as classics of simulation games. Many game manufacturers have launched more successful business simulation games such as restaurants, hotels and cafes within the framework of simulated operation + urban construction.

The Cooking City in Win10 recently launched in Microsoft Store is a business simulation game integrating operation and urban construction.


[Delicacies deserve to be the elements in simulation game]
Cooking City in Win10, which is represented and released by Miracle Games, is an easy and straightforward business simulation game. Players need to play a restaurant chef and show their cooking skills in a limited time. By upgrading their own kitchens and restaurants, they can make more delicious food loved by diners, so as to obtain more income.


When it comes to the game content and playing strategy, Cooking City in Win10 is not the first creator. The game brings players into the familiar profession of "Chef", recreates the experience of specific people by unlocking, trying and making various delicious dishes, and obtains the resonance of players in a game-based way. However, this is the game, combining advertising and internal purchase, has achieved another rebirth of leisure simulation games.


When people choose a game, in essence, they pursue a pleasure of simulation. Whether it is simulation or role-playing, they realize the experience that is difficult to realize in real life in the game. Simulation games are closer to life than action competitive games that make your adrenaline soar every minute.

[Where is the future of simulation games?]
More and more creative simulation games are appearing, we will ask ourselves where the way for simulation games is in future?

From the characteristics of simulation games in recent years, the content of the games is becoming more and more subdivided. For players, these games are like another journey to meet the players' imagination of all kinds of life. The charm of simulation games is to explore every corner in real life through creativity. Essentially, creative inspiration and lively source are the best "ingredient" for simulation games.

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