Several SLG Settled in Microsoft Store, Miracle Games Comes to the Top

Experience good games, come to Miracle Games Store！

Another historic moment, several products issued by Miracle Games have been showed on the homepage of Microsoft Store, accounting for nearly half of the homepage. This situation made some industry insiders surprise. How did this agent distribution company from China defeat a large number of global game companies, become the top of Microsoft Store?

Of course, let’s starts with several global popular SLG products represented by Miracle Games.  Compared with the popular game categories such as tactical competition and role-playing in recent years, SLG has its weaknesses both in player number and audience. And the overall number of players, SLG players account for less than one tenth of other game players, which indicates the difficulty of obtaining SLG players. However, once an SLG game is successful, SLG's unique characteristics such as high ARPU and high retention rate also help SLG game companies to obtain a lot of revenue. Due to considerable commercial distribution in Microsoft Store, Miracle Games successfully pushed several potential SLG games into global hits.


[Analyze users’ needs deeply and operate accurately]
As restrictions on underage gaming become more stringent, it also means that in Chinese game market, the number of young people is decreasing sharply. Many game companies have indicated that the percentage of revenue from younger users is also negligible on their report when discussing their customer profile and the proportion of paying customers.

In contrast, Most of adults are basically have their own work and families, they also have social responsibilities and disposable income. this kind of users usually have less time or energy on gaming, they are more likely to seek the thrill of the moment. They are less receptive to emerging categories than younger players. Compared with the 2-D world, history and military are more evocative and more accessible to them.


SLG games don’t need to invest more time and technology like tactical competition, role-playing and other games, and are more friendly to the players with slow response. Rise of Kingdoms and Clash of Empire, which are issued by Miracle Games, are especially suitable for the kind of people with rich social experience.

[Microsoft Store, the most potential global distribution channel]
By December 2020, the number of monthly active devices of games in Win10 had reached 310 million. At the end of last year, the number of visitors all over the world to Microsoft Store was 170 million, of which the number of monthly visitors to game pages was 35.5 million. From June to September last year, the number of visitors to Microsoft Store increased by 32% year-on-year. Last December, the monthly views of all game details pages exceeded 155 million, and the number of downloads generated from them was 19 million, with a conversion rate of 12%.

Thanks to the global ecosystem of Microsoft Store in Win10 system, Miracle Games has created a number of global popular game products in Microsoft Store and promoted them in hundreds of countries and regions around the world, such as Rise of Kingdoms, Rise and Conflict, Vampire Empire and Clash of Empire.

With the gradual improvement of the layout of products issued by Miracle Games in Microsoft Store and the continuous enhancement of the attraction of MG products to players, MG has begun to give full play to its brand advantages and become more and more popular in Microsoft Store. Therefore, in this fierce competition in the game industry, Miracle Games defeated a large number of competitors and finally won a historic success with its in-depth layout in Microsoft Store all year round.

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