MG Store Why This Game Stands Out in So Many SLG Games?

ompared with other types of games, SLG games are a typical game category with a small player base and a high Average Revenue Per User. According to relevant data, Chinese SLG players account for less than 10% of the overall players, but when the overall number of SLG players has not significantly expanded, it has become the game category with the largest income growth at present. According to global data, SLG games accounted for only 4% of global downloads in 2019, but created a market revenue of 15.5%. Although the number of SLG players has entered the stock era, the players' enthusiasm of SLG with new themes and new playing methods remains unchanged. By deeply studying SLG game content, it can still bring considerable revenue.

In the game circle, there is said that " MMO is changed, SLG is fixed". It is enough to reflect that, with the gradual shortening of the game life cycle and the continuous diversion of players' attention, SLG still occupies "half status" in the game market. This momentum of attacking the city and sticking to the country is quite the same as the core playing method of SLG.

When it comes to the SLG's long-term operation, we have to mention the product Rise of Kingdoms, which has been operated by Miracle Games in Microsoft Store for nearly three years. For nearly three years since its launch, the Win10 version of the Rise of Kingdoms has maintained a steady growth in Microsoft Store. Today, with the shorter and shorter game life cycle, the long-term operation ability of the win10 version of the Rise of Kingdoms has made many people in the industry feel " unbelievable and Tenacious ".

The core method of the long-term growth of Rise of Kingdoms is its continuous product innovation ability, such as the original real-time combat system of Rise of Kingdoms and the real-time translation function based on Microsoft Azure. From the perspective of innovation, " Rise of Kingdoms" has always been at the forefront of similar games. Because it can continue to bring new experiences to the game, the life cycle of Rise of Kingdoms has been greatly extended.

Taking the integration and innovation of playing methods as an example, SLG games have a natural disadvantage compared with competitive games such as League of Legends and Overwatch, that is, the experience feedback of strategy games generally lags behind, which also determines that the group of SLG players is always very small. In order to make up for this defect, the win10 edition of Rise of Kingdoms innovatively adopts the real-time combat system. Players can timely see the results when attacking enemy cities or opening up wilderness, so that players can experience the fun of the game more quickly.


In order to avoid players getting tired of the game due to repetitive content, the win10 version of Rise of Kingdoms also continuously launched a variety of festival activities. Every domestic and abroad festival, Rise of Kingdoms will launch activities for players to experience. The novel activity mode also allows players to experience the fun outside of attacking the city and pulling out the stronghold.

The secret of the success of Rise of Kingdoms lies in consistent innovation and insistence on bringing new experiences to players. It is the constant insistence on product innovation that makes the Rise of Kingdoms popular in Microsoft Stores all over the world and become a global popular product.

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