MG Store the Game Industry the Long-Term Operation is the Future?

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In the era when domestic games mushroomed, there was rumblings that the life cycle of a mobile game product focusing on MMORPG was only 3-5 months, while the life cycle of a page game like Legend was only half a year, including spending a lot of money on buying the list to "renew the life" of the product during operation. This efficient publicity method is bound to create several popular products, however, from the perspective of long-term operation, whether these short-lived "explosive products" are really successful remains to be discussed.

At the same time, SLG strategy games, which were quite "niche" in terms of theme and playing method in those years, can be said to be the first batch of products to establish long-term operation. In the game, you can see the content advocating players to stay in the game for a long time, which is also proved by the high retention rate reported by some game companies for their own SLG products.

The operation time of a game is not long, which is positively correlated with its commercialization potential. Interestingly, after a series of "washing users" like harvesting, players prefer to pay in SLG games.

In addition to many contents and settings to retain players in the game, SLG strategy game also has the extension attribute of society to a certain extent. In SLG game, every growth of players is similar to the pursuit of goals, rights, contacts and other elements in the real world.  This realistic and illusory play method creates an extraordinary sense of substitution in the game, so that users can experience what the real world wants to do but can't do.

Of course, SLG games also emphasize the alliance function similar to the real-world social system. In the game, the player's status and sense of identity will be further enhanced, especially when the city states compete for power and army, players with resources and contacts can often obtain a great sense of success, which is quite different from the settings of MMORPG, moba and other games rendering personal heroism.

For games such as SLG, miracle games, which has focused on Microsoft Store for six years, has successfully operated dozens of SLG products on the Microsoft Store. With the support of global service and real-time translation, many SLG products have become popular all over the world. Old brand products such as Rage of Kings have been in operation for three years. And bring good benefits.

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