Popular products open Microsoft Store Era

When domestic game companies choose channels to advertise, they often choose to compete with other competitive products on the big platforms. There are many big game companies who spend a lot of money in various channels, as if they want to have a private market. But in fact, whether the players pay for the bill or whether it makes money is the real standard to judge the success of the game. With the rising cost of CPA(Cost Per Action), more and more game companies are difficult to obtain more profits through channel investment.

To be sure, there are not a few game companies who have achieved outstanding results through channel investment in the past. However, from the current situation, except for some big game companies, only a few small companies can get positive profits in this way.

Compared with those popular channels, the "unpopular" channels with low cost, high income and ignored by some large companies often bring unexpected results. And this "unpopular" channel ignored by the majority of companies is the Microsoft Store with billions of users all over the world.

To everyone's surprise, Microsoft Store renewed our cognition once again. After Microsoft's own products "Minecraft", "Halo", " Forza Horizon 4" and other games have achieved good results, some other game companies seem to have found a way to send the games abroad. From the results of some online games, some SLG games have even drawn or even surpassed games through some traditional channels.

The Microsoft Store, once regarded as "Worthless," is coming back to mainstream users' perspective. It is curious how Microsoft official stores have been reborn and have been thriving in the global game market in the siege of traditional channels and advertising platforms? In this trend, does it also mean a new era of commercialization is coming quietly?

Just on the 29th of this month, Ouyang Kai,Jimmy, CEO of Miracle Games, was invited to attend the "Games Going Abroad Conference" in  Guangdong held by Microsoft China. At this conference, three senior experts were invited to take part in the conference to bring you the development of practical applications, technical skills and wonderful cases of the game industry, and share the experience of global resources of the game going abroad!

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