MG Store From the Minority to the Public, the Future of SLG is Changing

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According to ‘the Research Report on Online Marketing of China's SLG Mobile Games’ released by iResearch, the revenue of SLG Games has maintained a growth trend since 2019, and in all SLG games, European medieval mythology games account for the majority.

Whether it's the Three Kingdoms SLG game "Shuai Tu Zhi Bin" or " Records of the Three Kingdoms ", which take a large share in the domestic market, or "Clash of Clans" and " Lords Mobile ", which take the global service as the selling point, all have a great attraction for users. At present, the revenue of the domestic SLG game market exceeds 15 billion RMB, and the scale of users in the future is expected to exceed 50 million. These data show us the huge user group and potential of this category.

[Why can SLG theme develop rapidly]
In the early years, domestic SLG games had rough painting styles and combat performance, and their game playing methods are very single. But there are still loyal users. Why?

For example, "Romance of the Three Kingdoms" has always been a cultural treasure of China since ancient times, and there are numerous film and television works and games with the theme of the Three Kingdoms. These users who have been influenced by the culture of the three kingdoms are the loyal users of strategy games.

Today, with the improvement of the quality of SLG games and the emergence of strategy games that are more suitable for the needs of contemporary young people, SLG has a broader market. In this regard, Miracle Games, which has released more than ten SLG games in Microsoft Store, has a deeper experience.

[What are users' concerns about SLG games]
From several SLG games (‘Rage of Kings’, ‘Vampire Empire’, etc.) which have a good reputation represented by Miracle Games, unique European medieval painting style, different from the traditional strategy game, immersive background, and enough game content are the core points to get market attention. Undoubtedly, these products also provide good references and development ideas for latecomers.

[Where will SLG go in the future]

Looking at the popular games such as ‘Rage of Kings’ and ‘Vampire Empire in Microsoft Store, their companies seem to be doing the same thing besides making the game more refined: avoiding the top games of other companies and opening up other game channels.

The Microsoft Store is gradually becoming the best choice for game companies. Miracle Games has released many popular games in Microsoft Store, such as "Rage of Kings", "Clash of Empire", "Rise and Conflict", "Warship Wars", etc. It also reflects the potential of the Microsoft Store. This channel will undoubtedly bring a larger user market for SLG games and more extensibility in the future.

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